Brand Book Project | Amsterdam Fashion Institute | role: Fashion Brander / Graphic Designer
Assignment: Create a own brand + brand Book
This document serves as an internal communication tool for stakeholders within the ACCPT brand. It contains a summary of the idea behind our new brand with the corresponding values and an overview of the target group.
We also provide a clear guideline for the look and feel of ACCPT. So that there is consistency within our brand and the focus is the same for everyone. It reflects our view of imperfections within society, what we believe in and how we express this.