'O'

Typographic Project | Amsterdam Fashion Institute | role: Fashion Brande

Assignment:
Create a runway show invitation with a custom made font.

My font is applied to the invite of The Spring Summer 2015 collection entitled “O” from designer Dorhout Mees. It’s inspired by the miraculous power of water crystals to transform under the influence of its environment. 

Light blue and white (true water tones) were the main colors and a touch of pink added at the end for the soft feeling. The fabrics were both airy and shiny, reflecting the attributes of water.