OWN YOUR OWN

Editorial magazine project | Amsterdam Fashion Institute | role: Fashion Brander

Assignment: Create your own brand + Editorial magazine

OWN. is an avant-garde sportswear brand - new to the sportswear market. The brand stands for taking risks and ignoring general conventions to your ultimate, individualistic expressing creativity.

We use an absurd formal language and innovative, technological materials and so go on against the normalities in daily fashion. We also go against the current fashion system by focusing on one product group per season. In this way we come to the most eccentric results.